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Services - MARKETING in the FLOW - signature services

Services and Packages

Hi, my name is Boril Bogoev. I have more than 18 years of intense marketing experience and I am a fractional CMO. Here’s how I can help your business to thrive.

In today’s competitive business landscape, it is crucial for companies to have strong, strategic leadership in all areas of their organization, and perhaps none more so than in their marketing efforts.

A Chief Marketing Officer (CMO) plays a pivotal role in a company’s success, leading the development and execution of a comprehensive marketing strategy. However, not all businesses can afford to have a full-time CMO on their staff.

This is where a fractional CMO comes on stage.  Enter… Boril Bogoev, Ph.D.

Essential Services

Services - MARKETING in the FLOW - 360 degree mkt audit

360-Degree Marketing Audit

Detailed audit of all 12 marketing domains from the perspective of each of the 6 dynamics.

The audit report provides a clear picture of the state of company’s marketing, the bug picture and the crucial details. The gaps are becoming visible as well as the next step to improve and grow.

Services: Marketing audit of all elements (domains), comprehensive analysis, improvement action plan.

Commitment: Data analysis, interviews, involvement in the activities for 5 to 10 days.

Investment range: $1,000 – $1,500

The Process

Here is the master process which I apply while working with my clients…

Services - MARKETING in the FLOW - step1

Discovery

Initial call/meeting interview with a hypoer-detailed discovery questionnaire.

Services - MARKETING in the FLOW - step2

Proposal

Comprehensive proposal, taylored to the specific needs and requirements of the client.

Services - MARKETING in the FLOW - step3

Agreement

Agreement on the scope of work, the investment, and timeframe. NDA, contract.

Services - MARKETING in the FLOW - step4 1

Audit

Detailed, 360-degree initial audit, covering all the 12 marketing domains and 6 dynamics.  

Services - MARKETING in the FLOW - step5

Plan

Data-analysis-driven detailed strategy and action plan for achieving client’s goals and/or solving the identified problems.

Services - MARKETING in the FLOW - step6

Execution

Working with client’s team (and/or hands-on, if needed) to implement the strategy and the action plan.

Services - MARKETING in the FLOW - step7

Reporting

Regular (weekly, monthly) tracking, analysis and reporting on the plan execution performance and progress.

Services - MARKETING in the FLOW - step8

Improvement

Gradual, data-driven optimization, improvement and growth.

Service Packages for VCs and Investors

Assessment Packages

These packages provide VCs with valuable insights into startups’ marketing potential, pitch presentations, and pre-investment strategies. The irresistible offers cater to VCs’ needs for thorough evaluation, collaboration, and ongoing knowledge sharing to enhance their investment decisions.

Services - MARKETING in the FLOW - pic Startup Marketing Potential Assessment

Startup Marketing Potential Assessment

This package focuses on evaluating the marketing potential of startups to help VCs make informed investment decisions based on marketing viability.

Services - MARKETING in the FLOW - pic Pitch Presentation Enhancement

Pitch Presentation Enhancement

This package aims to improve the marketing aspects of startups’ pitch presentations, providing valuable insights to enhance their overall impact.

Services - MARKETING in the FLOW - pic Pre Investment Marketing Roadmap

Pre-Investment Marketing Roadmap

This package offers startups a comprehensive pre-investment marketing roadmap, helping VCs understand the startup’s marketing strategy and potential.

Investment Portfolio Packages

These packages address key areas where startups often require strategic guidance and execution. The irresistible offers for VCs include portfolio-wide benefits, collaboration, and opportunities for knowledge sharing to enhance the value of the services for both the startups and the VC firm.

Services - MARKETING in the FLOW - pic Startup Growth Catalyst

Startup Growth Catalyst

This package is designed to supercharge the growth of startups within the VC’s portfolio by providing strategic marketing leadership and execution.

Services - MARKETING in the FLOW - pic Portfolio Brand Amplifier

Portfolio Brand Amplifier

This package focuses on enhancing the visibility and reputation of the VC’s portfolio startups through strategic branding and messaging.

Services - MARKETING in the FLOW - pic Startup Market Entry Strategist

Startup Market Entry Strategist

This package is ideal for startups aiming to enter new markets or expand internationally, providing expert guidance on market entry strategies.

These packages address key areas where startups often require strategic guidance and execution. The irresistible offers for VCs include portfolio-wide benefits, collaboration, and opportunities for knowledge sharing to enhance the value of the services for both the startups and the VC firm.

Service Packages for Heads of Business

Services - MARKETING in the FLOW - pic Marketing Strategy Essentials

Marketing Strategy Essentials

Developing a foundational marketing strategy tailored to the client’s goals and target audience.

Services - MARKETING in the FLOW - pic Marketing Implementation Boost

Marketing Implementation Boost

Executing marketing initiatives based on the strategy developed, focusing on specific areas of improvement.

Services - MARKETING in the FLOW - pic Growth Accelerator

Growth Accelerator

Comprehensive marketing leadership and execution to drive substantial growth over an extended period.

Bespoke Services and Commitments

Of course, if your business case doesn’t fit the available packages, we will create a custom set of services and commitments from my side which matches your needs and expectations.

Services - MARKETING in the FLOW - Initial Consultation

Initial Consultation

I offer a free initial consultation to understand the client’s needs, challenges, and goals. I use this meeting to explain my service packages and determine the best fit.

Services - MARKETING in the FLOW - Tailored Strategies

Tailored Strategies

I craft customized marketing strategies for each client, ensuring they align with their industry, target audience, and unique goals.

Services - MARKETING in the FLOW - Regular Audits and Check Ins

Regular Audits and Check-Ins

I schedule regular check-in meetings to discuss progress, address concerns, and provide updates on ongoing initiatives.

Services - MARKETING in the FLOW - Data Driven Analysis

Data-Driven Analysis

I base my decisions on data insights. I regularly monitor and analyze campaign performance to optimize strategies for better results.

Services - MARKETING in the FLOW - Collaboration

Collaboration

If the client has an existing team, I work collaboratively to ensure seamless integration and knowledge transfer.

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Flexibility

I am open to adjustments and pivots as the market landscape evolves or as client needs change.

I always educate clients on marketing concepts and about what I am doing. This is how I help them understand the rationale behind strategies and decisions andnthe actions imoplemented.

Contact Me

Send your questions and inquiries. I will reply in less than 24 hours…