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If you are looking for a narrow-minded expert or somebody to run your ads or post on social media, please, ignore me completely. It is not efficient to use a nuclear weapon as a nutcracker. I don’t like inefficiency and I don’t serve it to my clients.
I consider my main role and mission to be driving the businesses forward with efficiency, profitability and growth. I have 18+ years of 360-degree experience in marketing, business and technology – from strategy to hands-on execution.
I am a Fractional CMO. I don’t just do marketing. I make sure your marketing works. I deal with your marketing gaps (something is missing in your marketing) and issues (something doesn’t work as expected). Now, you can focus on delivering a remarkable value and impact.
Everything is marketing and marketing is everything.
Set the pillars right from the very beginning.
Build to perform, last and scale.
People are the elephant in the room. Select, train, maintain, develop, lead, inspire.
Plan, perform, progress, by building on your own achievements, not by comparing to others.
Your clients are your community. They are not just rows and numbers in a spreadsheet.
Focus on sustainability, efficiency, profitability and growth. Exit can come, but it is healthier to focus on the business.
Problems are everywhere and they are not obstacles but stepping stones to perfection. Solve them not in order of appearance but by the magnitude of their impact.
There is no significant and meaningful success which is quick, easy and simple. The scam is.
Think well. Keep your promises. Stay calm. Do the work with grace and excellence.
Go the extra mile.
Achievements and targets help to follow a direction but the only thing you have for granted is the process of doing your business.
As an accomplished marketing professional, my journey has taken me from the sophisticated e-commerce domain of Sofia to the heart of Dubai’s startup landscape.
My last project was steering the ship as the Chief Marketing Officer at Yugen Care by Dr. Gehad in Dubai. Here, I’ve been orchestrating visionary strategies that focus on refining operations, elevating profitability, and catalyzing growth. Every aspect of MarTech platforms and our business model has been under my watchful oversight.
Before this, at Signature Technology, Dubai, I played a pivotal role in reshaping e-commerce strategies. I was at the helm of marketing initiatives for both online auction and multi-seller marketplaces, ensuring the seamless integration of 360-degree marketing communications.
My Bulgarian roots took me back to the e-commerce pinnacle with BFashion. As the Marketing and UX Director, I was entrusted with an expansive portfolio, from MarTech and UX design strategies to a suite of marketing-driven software projects. It was here that I truly honed my expertise in conversion rate optimization and A/B testing activities.
On the academic front, my foundations are deep-seated in technology and business strategy. I earned my Ph.D. in Automated Systems in Online Business Models from the University of Library Studies and Information Technologies, Sofia, preceded by an MSc in Algorithms for Image Recognition and Manipulation from the Technical University of Sofia. My business skills foundations have been set in the College of North-West London where I have mastered secrets of business administration and finances.
But beyond my strategic orientation, what truly sets me apart is my diverse skill set. I pride myself on my multi-industry knowledge, leading teams with empathy and a distinct flair for storytelling, research, and design. Although my linguistic strengths lie in English and my native Bulgarian, I’m also delving into the nuances of Russian.
In this ever-evolving world of marketing, I am committed to driving innovation, leadership, and transformative growth.
If you ask about my core strengths…
Boasting 18 transformative years in marketing operations, I’ve pioneered integrated marketing communication strategies, automated workflows, lead cultivation, personalization, and conversion optimization.
As a visionary Marketing Manager, Director, and CMO, and an adept consultant, I’ve orchestrated successful launches and spearheaded go-to-market strategies.
My leadership not only mobilizes teams to produce groundbreaking results, but I also architect comprehensive operations infrastructures—processes, SOPs, technology, performance frameworks—and can seamlessly transition to hands-on operational roles when required.
Rooted in over a decade of consulting and backed by a Ph.D. on online business models, my prowess lies in formulating pragmatic, business-centric strategies.
My vast exposure across 10+ diverse industries and mastery in omni-channel marketing fortify my strategic perspectives.
The strategies I prepare are not only up-to-date and practical, but also designed for measurable performance.
When I craft a strategy I am not just preparing a theroetical document, but a 360-degree strategy and tactics implementation framework.
With a firsthand proficiency in team-building, I sculpt marketing units tailored for success.
I design and enact bespoke operations frameworks and technology infrastructures, ensuring continual team growth, skill enhancement, and peak performance.
Over the past 15 years, my vast international footprint spans businesses and marketing operations across Bulgaria, Central and Eastern Europe, the UK, Afghanistan, UAE, Egypt, and Libya.
This multicultural experience is accentuated by my adeptness in talent acquisition, seamlessly integrating individuals of diverse nationalities and backgrounds.
My portfolio showcases a wide range of projects that involved intensive collaborations with business moguls, CEOs, and other high-level executives from various industries. These collaborations were not just limited to one-off interactions, but rather were deep and ongoing partnerships that required a great deal of trust, commitment, and strategic alignment.
Delivering incisive analysis and pivotal reports is a key aspect of my service offering. I employ a variety of analytical tools and methodologies to gather data, analyze it, and then synthesize it into meaningful insights and recommendations. These reports often serve as a roadmap for my clients, helping them make informed decisions, optimize their operations, and maximize their returns on investment.
My immersion in diverse sectors—spanning FinTech to Telecommunications—equips me with a unique vantage point. This vast industry exposure fuels my capacity to forge innovative cross-sectoral associations.
Here are some of the industries where I have led projects as a CMO or Fractional CMO: FinTech, Fashion, E-commerce, Online Auctions, Real Estate, Toys, Sports Equipment, Telecommunication, System Integration, Coaching and Training, Online Auctions, Online Media, Furniture, Managed Services, with local and international brands/companies.
My collaborations are anchored in professionalism, a methodical approach, and data-centric decisions. My comprehensive experience across all echelons makes partnering with me an effortless and productive endeavor.
Here are some of the companies and organizations that trusted my expertise…
Here’s what others have to say about me and my work…
Some quotes which drive me forward…
Our deepest fear is not that we are inadequate.
Our deepest fear is that we are powerful beyond measure.
It is our light, not our darkness
That most frightens us.
We ask ourselves
Who am I to be brilliant, gorgeous, talented, fabulous?
Actually, who are you not to be?
You are a child of God.
Your playing small
Does not serve the world.
There’s nothing enlightened about shrinking
So that other people won’t feel insecure around you.
We are all meant to shine,
As children do.
We were born to make manifest
The glory of God that is within us.
It’s not just in some of us;
It’s in everyone.
And as we let our own light shine,
We unconsciously give other people permission to do the same.
As we’re liberated from our own fear,
Our presence automatically liberates others.
― Marianne Williamson
It is not the critic who counts; nor the one who points out how the strong person stumbled, or where the doer of a deed could have done better.
The credit belongs to the person who is actually in the arena; whose face is marred by dust and sweat and blood, who strives valiantly; who errs and comes short again and again, because there is no effort without error and shortcoming; who does actually strive to do deeds; who knows the great enthusiasms, the great devotion, spends oneself in a worthy cause; who at the best knows in the end the triumph of high achievement; and who at worst, if he or she fails, at least fails while daring greatly.
Far better it is to dare mighty things, to win glorious triumphs even though checkered by failure, than to rank with those timid spirits who neither enjoy nor suffer much because they live in the gray twilight that knows neither victory nor defeat.
― Theodore Roosevelt, 26th President of the United States
Out of the night that covers me,
Black as the Pit from pole to pole,
I thank whatever gods may be
For my unconquerable soul.
In the fell clutch of circumstance
I have not winced nor cried aloud.
Under the bludgeonings of chance
My head is bloody, but unbowed.
Beyond this place of wrath and tears
Looms but the Horror of the shade,
And yet the menace of the years
Finds, and shall find, me unafraid.
It matters not how strait the gate,
How charged with punishments the scroll,
I am the master of my fate:
I am the captain of my soul.
― William Ernest Henley
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