Work With Me - MARKETING in the FLOW - work with me

You cannot afford not to have a Chief Marketing Officer.

To have one, though, could be a very expensive move.

Fractional Chief Marketing Officer

This is an extremely skillful and experienced marketing professional who works on a part-time or contract basis to provide high-level strategic marketing expertise and leadership to companies that may not require a full-time CMO or who want to access specialized skills for a specific period.

Why would you work with me?

  • I understand your problems.
  • I have the expertise.
  • I have a unique and efficient framework.
  • I am a professional.
  • I have cross-industry experience.
  • I work on all levels, from strategy to execution.
Work With Me - MARKETING in the FLOW - pic marketing in the flow hero

MARKETING in the FLOW

The Marketing in the Flow Framework (MITFF) implements 12 marketing domains and handles the 6 marketing dynamics. It provides structure and methodology to audit, build, improve and develop all aspects of marketing operations management.

What business cases can benefit of my expertise?

There are at least 6 business cases where a Fractional CMO (a.k.a. Boril Bogoev, Ph.D.) can be of great help.

Work With Me - MARKETING in the FLOW - launch

Startup Launchpad

Problem: A startup is preparing to launch its innovative product or service but lacks a well-defined marketing strategy and expertise to effectively enter the market.

How a Fractional CMO Can Help: The Fractional CMO can develop a comprehensive launch strategy, including market positioning, target audience identification, and campaign planning. They can also guide the startup on optimizing limited resources for maximum impact, ensuring a successful product launch and initial market penetration.

Work With Me - MARKETING in the FLOW - scale

Scaling for Growth

Problem: A growing small business is struggling to maintain consistent growth and needs to scale its marketing efforts to reach new markets and expand its customer base.

How a Fractional CMO Can Help: The Fractional CMO can assess the company’s current marketing strategies, identify growth opportunities, and create a tailored plan for scaling. By leveraging their experience, they can lead the execution of targeted campaigns, optimize lead generation, and implement systems to support sustainable growth.

Work With Me - MARKETING in the FLOW - transform

Digital Transformation

Problem: A traditional brick-and-mortar business is looking to transition its operations and marketing efforts into the digital realm to stay competitive in the digital age.

How a Fractional CMO Can Help: The Fractional CMO can guide the business through its digital transformation journey by developing a digital strategy, recommending appropriate digital channels, and overseeing the integration of online marketing initiatives. They can help the company adapt to new technologies and customer behaviors.

Work With Me - MARKETING in the FLOW - revamp

Marketing Revamp and Rebranding

Problem: An established company is facing stagnant growth and needs to rejuvenate its brand image and marketing approach to attract a new generation of customers.

How a Fractional CMO Can Help: The Fractional CMO can lead a rebranding effort by conducting a brand audit, defining a new brand identity, and designing a fresh messaging strategy. They can oversee the implementation of the rebrand, ensuring consistency across all marketing touchpoints and attracting a wider audience.

Work With Me - MARKETING in the FLOW - repair

Crisis Management and Reputation Repair

Problem: A company’s reputation has been tarnished due to negative publicity, customer complaints, or other crises, leading to declining sales and public perception.

How a Fractional CMO Can Help: The Fractional CMO can strategize a crisis management plan, develop effective communication strategies, and help rebuild the company’s reputation. They can work to regain customer trust, implement corrective actions, and monitor sentiment to ensure a positive turnaround.

Work With Me - MARKETING in the FLOW - lead

Interim Marketing Leadership

Problem: A company’s full-time CMO has left unexpectedly, leaving a leadership gap in the marketing department that needs to be filled promptly.

How a Fractional CMO Can Help: The Fractional CMO can step in as interim leadership to ensure continuity in marketing operations. They can provide immediate strategic guidance, manage the team, and lead ongoing campaigns while the company searches for a permanent CMO.

In each of these scenarios, a Fractional CMO brings specialized expertise, strategic thinking, and a results-oriented approach to address specific challenges and drive positive outcomes for the company.

Everything is marketing and marketing is everything. Let's solve the big problems first.

Work With Me - MARKETING in the FLOW - boril squared2

BORIL BOGOEV, Ph.D.

If you are looking for a narrow-minded expert or somebody to run your ads or post on social media, please, ignore me completely.

I consider my main role and mission to drive the businesses forward with efficiency, profitability and growth.

I have 18+ years of 360-degree experience in marketing, business and technology – from strategy to hands-on execution.

What can I do for your business?

Audit & Analysis

Strategy & Planning

Problem Solving

Lead Generation

Marketing Campaigns

Marketing Technology

Mentoring & Training

Supervising

Monitoring & Reporting

What is my work process?

Discovery
Proposal
Agreement
Audit
Plan
Execution
Reporting
Improvement

Example business case: VC / Investor

Startups applying for funding

Audit and Due Diligence

Finding Diamonds

Polishing Pitches

Current Startups Portfolio

Audit and Improvement

Go-To-Market / Launches

Processes and Scaling

Team Development

Product Management

Marketing Platform

9 Types of Businesses Benefiting from Fractional CMO Services

Startups

Small Businesses

Growth-Stage Companies

Family-Owned Businesses

Professional Services Firms

Non-Profit Organizations

Technology Companies

E-commerce Businesses

Manufacturing Companies

Products

Products implemented in your business with a smoothness which you can feel. See how your marketing engine purrs.

Audit 12-6-5-360

All-in-one marketing communications management platform, ready to use.
  • 12 Marketing Domains
  • 6 Marketing Dynamics
  • 5 Checkpoints for each domain dynamic
  • Detailed Report 1: Findings
  • Detailed Report 2: Gap Analysis
  • Detailed Report 3: Prioritized Solutons
  • Action Plan and Timeline
  • KPIs Tracking Matrix Setup

Marketing Bridge

All-in-one marketing communications management platform, ready to use.
  • Powered by Notion
  • Strategy and Planning Sections
  • Budgeting and Finances Section
  • Calendars Section (events, content, posting)
  • Campaigns Planning and Management
  • Content Production Management
  • Collaborations Management
  • Data Tracking, Analysis and Reporting Section
  • HR and Admin Section
  • Team Workshop

Digital Front

Your full marketing platform set up for you and ready to launch.
  • Website
  • Blog
  • Email Newsletter
  • LinkedIn Page
  • 2 social channels profiles setup
  • Presentation (slides deck)
  • Brochure
  • Business cards
  • Team Workshop

Packages

Precisely targeted service packages for maximum value-for-investment and minimum strings attached.

E-Commerce On the Rise

Conversion optimization for online stores and marketplaces.
  • 360-degree Audit
  • Gap Analysis
  • Detailed Conversion Rate Optimization Plan
  • CRO Plan Implementation Workshop
  • KPIs Matrix for Success Tracking
  • Marketing Management BRIDGE Setup
  • Planning-Reporting Framework and Know-How

Thriving Clinic

Lead generation and digital transformation for health and wellness clinics.
  • 360-degree Audit
  • Gap Analysis
  • Detailed Lead Generation Plan
  • Lead Generation Workflow Setup
  • KPIs Matrix for Success Tracking
  • Marketing Management BRIDGE Setup
  • Planning-Reporting Framework and Know-How

Newly Incorporated

The best starter pack for new businesses in Dubai.
  • Website
  • Email Marketing Setup
  • LinkedIn Page Setup
  • Presentation Pack Preparation
  • Brochure Preparation (printing not included)
  • Business Cards Preparation (printing not included)
  • Marketing Management Process Setup

Full-Power Fractional CMO

Let’s work together long term and elevate your marketing to make your business thrive.

Month 1

Assessment and Groundwork
  • 360-degree Audit & Gap Analysis
  • Detailed Marketing Strategy and Action Plan
  • KPIs Matrix for Success Tracking
  • Marketing Management BRIDGE Setup
  • Planning-Reporting Framework and Know-How

Month 2

Launch and Adjustment
  • Website Setup/Update/Optimize
  • Leads Generation and Email Marketing Setup and Start
  • Content Production and Publishing Start
  • Conversion Funnels Setup and Launch
  • First Month Tracking, Analysis and Optimization

Month 3

Traction and Scaling
  • Traffic Acquisition Mix
  • Leads Nurturing and Scaling
  • Content Improvement and Engagement
  • Conversion Funnels Optimization
  • Second Month Tracking, Analysis and Optimization

Month 4

Team Empowering
  • Team Upskilling and Specialization
  • Handover Workshops
  • Processes and SOPs
  • Objectives and Key Results
  • Third Month Tracking, Analysis and Optimization

Month 5

Smooth Handover
  • Co-Planning with the Team
  • Co-Execution, Coaching and Mentoring
  • Co-Tracking and Analysis
  • Detailed Progress Report
  • Next Month's Plan

Month 6

Mentoring
  • Monitoring and Supervising
  • Help and Q&A (if needed)
  • Independent Tracking and Analysis
  • Detailed Progress Report
  • Final Handover

Month 7

Supervising
  • Monitoring & Tracking
  • Mentoring and Assistance
  • Auditing and Analysis
  • Reporting and Planning

Month 8

Supervising
  • Monitoring & Tracking
  • Mentoring and Assistance
  • Auditing and Analysis
  • Reporting and Planning

Month 9

Supervising
  • Monitoring & Tracking
  • Mentoring and Assistance
  • Auditing and Analysis
  • Reporting and Planning

Clients

Here are some of the companies and organizations that trusted my expertise…

Work With Me - MARKETING in the FLOW - ftc international
Work With Me - MARKETING in the FLOW - yugen care
Work With Me - MARKETING in the FLOW - storeus
Work With Me - MARKETING in the FLOW - bayer
Work With Me - MARKETING in the FLOW - dic
Work With Me - MARKETING in the FLOW - runners
Work With Me - MARKETING in the FLOW - koketna
Work With Me - MARKETING in the FLOW - yettel
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Work With Me - MARKETING in the FLOW - novatel
Work With Me - MARKETING in the FLOW - kidso
Work With Me - MARKETING in the FLOW - hippoland
Work With Me - MARKETING in the FLOW - running zone
Work With Me - MARKETING in the FLOW - avene
Work With Me - MARKETING in the FLOW - teodor
Work With Me - MARKETING in the FLOW - sitel
Work With Me - MARKETING in the FLOW - mebeli videnov
Work With Me - MARKETING in the FLOW - mebel valchev
Work With Me - MARKETING in the FLOW - rossini
Work With Me - MARKETING in the FLOW - podium
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Work With Me - MARKETING in the FLOW - gc
Work With Me - MARKETING in the FLOW - deichmann
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