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To have one, though, could be a very expensive move.
This is an extremely skillful and experienced marketing professional who works on a part-time or contract basis to provide high-level strategic marketing expertise and leadership to companies that may not require a full-time CMO or who want to access specialized skills for a specific period.
The Marketing in the Flow Framework (MITFF) implements 12 marketing domains and handles the 6 marketing dynamics. It provides structure and methodology to audit, build, improve and develop all aspects of marketing operations management.
There are at least 6 business cases where a Fractional CMO (a.k.a. Boril Bogoev, Ph.D.) can be of great help.
Problem: A startup is preparing to launch its innovative product or service but lacks a well-defined marketing strategy and expertise to effectively enter the market.
How a Fractional CMO Can Help: The Fractional CMO can develop a comprehensive launch strategy, including market positioning, target audience identification, and campaign planning. They can also guide the startup on optimizing limited resources for maximum impact, ensuring a successful product launch and initial market penetration.
Problem: A growing small business is struggling to maintain consistent growth and needs to scale its marketing efforts to reach new markets and expand its customer base.
How a Fractional CMO Can Help: The Fractional CMO can assess the company’s current marketing strategies, identify growth opportunities, and create a tailored plan for scaling. By leveraging their experience, they can lead the execution of targeted campaigns, optimize lead generation, and implement systems to support sustainable growth.
Problem: A traditional brick-and-mortar business is looking to transition its operations and marketing efforts into the digital realm to stay competitive in the digital age.
How a Fractional CMO Can Help: The Fractional CMO can guide the business through its digital transformation journey by developing a digital strategy, recommending appropriate digital channels, and overseeing the integration of online marketing initiatives. They can help the company adapt to new technologies and customer behaviors.
Problem: An established company is facing stagnant growth and needs to rejuvenate its brand image and marketing approach to attract a new generation of customers.
How a Fractional CMO Can Help: The Fractional CMO can lead a rebranding effort by conducting a brand audit, defining a new brand identity, and designing a fresh messaging strategy. They can oversee the implementation of the rebrand, ensuring consistency across all marketing touchpoints and attracting a wider audience.
Problem: A company’s reputation has been tarnished due to negative publicity, customer complaints, or other crises, leading to declining sales and public perception.
How a Fractional CMO Can Help: The Fractional CMO can strategize a crisis management plan, develop effective communication strategies, and help rebuild the company’s reputation. They can work to regain customer trust, implement corrective actions, and monitor sentiment to ensure a positive turnaround.
Problem: A company’s full-time CMO has left unexpectedly, leaving a leadership gap in the marketing department that needs to be filled promptly.
How a Fractional CMO Can Help: The Fractional CMO can step in as interim leadership to ensure continuity in marketing operations. They can provide immediate strategic guidance, manage the team, and lead ongoing campaigns while the company searches for a permanent CMO.
In each of these scenarios, a Fractional CMO brings specialized expertise, strategic thinking, and a results-oriented approach to address specific challenges and drive positive outcomes for the company.
If you are looking for a narrow-minded expert or somebody to run your ads or post on social media, please, ignore me completely.
I consider my main role and mission to drive the businesses forward with efficiency, profitability and growth.
I have 18+ years of 360-degree experience in marketing, business and technology – from strategy to hands-on execution.
Products implemented in your business with a smoothness which you can feel. See how your marketing engine purrs.
Precisely targeted service packages for maximum value-for-investment and minimum strings attached.
Let’s work together long term and elevate your marketing to make your business thrive.
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